Branding
Cumbe: Centre for
African and Diaspora Dance
Cumbe is the home for African and diaspora dance in Brooklyn. It offers classes and cultural education for dances from Africa, the Americas, and the Caribbean.
To convey Cumbe’s ethos, our research and creative exploration led us to use warm colors, hand-drawn typography, and the motifs and rhythms of African art and music. The geometric shapes in the final identity evoke African patterns, masks, and art while the dynamic letterforms and angular lines evoke the energy of beating drums and moving bodies.
Creative Director: Rafael Esquer
Graphic Designer: Joshua Lue Chee Kong
Fort Young Hotel
To re-brand the Fort Young Hotel in Dominica. The design is inspired by the country’s natural beauty, being the Nature Isle and the natural and classic beauty and hotel’s historic charm. The design was meant to position the Fort Young Hotel as the premier hotel on the island. Staying true to it's beautiful historic roots as a fort and a first choice for business tourist to the island while updating it's look and brand. The enchanting location, being situated in the town serves as a landmark and hub in Dominica from which the best of the island can be explored. “ Your Charming Gateway to the Nature Isle.
Creative Direction: Marlon Darbeau
Senior Art Director: Tanya Marie Williams
Graphic Designer: Joshua Lue Chee Kong & Tricia Dukhie
Company: Abovegroup Ogilvy
Regreen TT
Regreen TT will research and demonstrate sustainable agricultural practices. It will disseminate this knowledge by coordinating introductory and certificate courses that will empower farmers to design sustainable systems and embrace an eco-friendly and toxin free agricultural system. RegreenTT will also provide recognition and exposure, to consumers, for farmers converting to sustainability leading a wave of conversion to a new ecologically friendly system.
Client: Regreen TT
Ministry of the
Art and Multiculturism
I was part of the creative team that helped produced the visual identity for the Ministry of the Art and Multiculturism of Trinidad and Tobago. However this logo was the initial design that was selected but was changed in the final version, whose changes was suggested by the client.
Creative Direction: Marlon Darbeau
Senior Art Director: Tanya Marie Williams
Graphic Designer: Joshua Lue Chee Kong
Photography: Kibwe Brathwaite
Company: Abovegroup Ogilvy
Wang Li & Sons Supermarket
This brand identity was designed for Wang Li & Sons Supermarket. It was inspired by the strong history of the Chinese heritage in Trinidad and is based on the traditional stone stamps that was used by high ranking officials. Even the choice of hue for the red was specially selected for the logo.
Client: Wang Li & Sons Supermarket
